Rick Byun, Principal

Rick has 20+ years of experience in corporate and crisis communications, public affairs, media training, reputation management, CSR, digital content, internal communications, business strategy and organizational development.

Inspired by words, ideas and collaboration, he is passionate about strategic communications driven by discipline, insight and creativity. At ease in SME and large-scale organizations, boutique and international agencies, he brings energy, perspective and humour to cross-disciplinary collaborations. 

A seasoned communicator and strategist, Rick has coached, counseled and collaborated with CEOs, presidents, Cabinet Ministers, Deputy Ministers and C-Suite executives in public, private and not-for-profit sectors. He is a current media commentator, former journalist and has provided leadership in PR agency, politics, government agencies, voluntary sector, media and executive team management. 

He has managed crises from hostile stakeholders and media, including rapid response in war rooms during election campaigns and political scandal at Queen’s Park. He has counseled leaders and high-profile organizations during start-up challenges and victories, advised on regulatory issues and reputation management in aggressively competitive sectors. 

Rick is trilingual in English, French and Korean. He is sought out as a strategist, mentor, speechwriter, media coach, speaker, crisis manager and organizational development agent. 

An active volunteer and community member, he has contributed his expertise, heart and leadership to Queerean Voices, Rose of Sharon Korean Long-Term Care Home, Rainbow Railroad, Young People’s Theatre, Conservation Council of Ontario, YMCA, United Way, Casey House, Scarborough Music Theatre.